The Crazy Color Names Car Companies Come Up With
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The Crazy Color Names Car Companies Come Up With

The Crazy Color Names Car Companies Come Up With

These days you can order some pretty crazy colors for your ride. In fact, many companies are letting you customize the color of your next car (for a price of course) but still, this is something that used to be reserved for very high end car companies. Just the other day I was building a car on Audi’s website and discovered their custom color option. It’s referred to as Audi customized paint finish. It’s a $3,900 option and can be ordered on a model as inexpensive as the A3, which starts in the low $30s. This is true of other companies, too, like BMW, Mercedes and Porsche. The names of the colors can be crazier than the actual colors. I know it’s a marketing deal but it took time to come up with these clever names so a car can’t simply be red or white. It has to be Candy Apple Red or Pearl White and even those names will seem basic compared to what I’m about to write.

Back in the muscle car heydays of the 1960s and 70s, some of you may remember Dodge had some of the best names for colors. Many of these “heritage names” as Dodge is calling them are coming back to the Dodge lineup for 2017. Names like, Plum Crazy and Go Mango have been offered even more recently on the Charger and Challenger as limited production colors. Dodge will also be offering two special limited production colors and those are Go Green and Yellow Jacket. I think color names are really neat, even if from time to time they become confusing when a company offers three different blacks and four shades of grays. I’ve spent a fair amount of time Googling cars and their colors to see what they actually look like. If you read that a Dodge Durango comes in Stout Brown, can you picture what that looks like?

Arriving to Dodge dealerships this fall, the 2017 Dodge Challenger, Charger, Viper, Durango, Journey and Grand Caravan will offer an array of colors that include:

  • Redline 2K
  • Blu By You
  • Stout Brown
  • White Knuckle
  • Redline 3K
  • Maximum Steel Metallic
  • Bomber Brown
  • Vice White
  • Octane Red
  • Yellow Jacket
  • Granite
  • White Noise
  • TorRed
  • Olive Green
  • Billet
  • Blood Orange
  • Green Go
  • Black Onyx
  • Go Mango
  • Destroyer Gray
  • DB Black
  • Contusion Blue
  • Bruiser Gray
  • Pitch Black

The only disclaimer is that not all of these colors will be available on each model.

Check out the Build Your Own section of the Dodge website and see these crazy colors for yourself.


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