Who’s Going to the Super Bowl? The Lexus LC500.
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Who’s Going to the Super Bowl? The Lexus LC500.

Who’s Going to the Super Bowl? The Lexus LC500.

Two new flagship Lexus coupes, the LC500 and LC500H, are headed to a showroom near you this May. But first, Lexus will make a stop at the Super Bowl.

Lexus has teamed up with Lil Buck for a high-energy commercial entitled, “Man & Machine.” Lil Buck is famous for his style of street dancing known as jooking and it’s interesting to see how he contorts and morphs himself into different parts of the car. The ad also features the song, “Move Your Body” from Sia’s latest album, This is Acting. These two artists, combined with the outstanding looks of the new LC, make for a bold presentation. Scroll down to watch the extended cut of the ad a few weeks early. A 30-second version of the video, which also features the new LS500 (the new flagship Lexus sedan), will air during the 2nd quarter of the Super Bowl on Sunday, February 5.

Let’s take a look at the LC500 Coupe’s specs. It will feature the same 5-liter V8 currently being offered in the GS F and the RC F.  This engine produces 467 horsepower and will propel the LC from 0-60 in under 4.5 seconds. In addition to the powerful engine and because the LC will be one of the flagship models, it will feature all of the latest tech Lexus can pack into the car.

The LC500H will have a somewhat smaller V6 engine combined with the Hybrid motor to put out 345 horsepower and a 0-60 time in just under 5 seconds. The LC500H is the first car to use what they call a Multi Stage Hybrid System. Lexus says it “…marries the elements of a traditional full hybrid powertrain -including a 3.5 litre V6 petrol engine, a powerful electric motor and a lithium-ion battery pack to a 4-speed automatic gearbox mounted at the rear of the hybrid transmission. The electric motor generates better acceleration feel than a conventional engine, and adding physical gears more closely aligns engine rpm with the driver’s inputs. The result is a much more direct connection between the accelerator pedal and vehicle acceleration.”

Upon first glance, the LC500 Coupe looks very sharp. I’ve admired the design ever since the concept version first appeared in 2012. I’m excited to see Lexus competing in the luxury/sports coupe market. I do question whether this will be able to go head to head with cars the Germans offer. The BMW M4 and all the Mercedes AMG models are formidable competitors. The only way to know for sure is to get behind the wheel of a LC500 this May. Until then I’ll be routing for Lexus come Super Bowl Sunday.

2017 Lexus LC Commercial: “Man and Machine”

 

Photos/Videos Courtesy: Toyota/Lexus USA

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