Dodge is Bringing a Demon Back to Life
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Dodge is Bringing a Demon Back to Life

Dodge is Bringing a Demon Back to Life

In the midst of this week’s North American International Auto Show in Detroit (which is one of the biggest in the world) Dodge is announcing plans to bring back the Demon nameplate at the New York Auto Show in April. This is big news. The Demon will be attached to the Challenger model and will fill the slot above the Hellcat. You read that right. The Hellcat will no longer be the crown jewel of Dodge’s muscle car trim level. The Demon will be the “ultimate performance halo” from Dodge. The Hellcat currently features a 6.2 liter Hemi V8 that produces 707 hp and 650 lb-ft of torque.

Here’s what Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, Chrysler and FIAT for FCA North America, had to say about the Dodge Challenger SRT Demon:

“Most cars attempt to be everything to everybody. Then there are the rare few that revel in a single objective, rendering them totally irresistible to a subculture…The Dodge Challenger SRT Demon is conceived, designed and engineered for a subculture of enthusiasts who know that a tenth is a car and a half second is your reputation.”

Dodge is releasing videos to tease the unveiling, which will occur at the New York Auto Show in April. Scroll down to see the first one in the series.

Dodge has also set up a dedicated website which you can visit here.  The Demon name was first introduced by Dodge in 1971.

1971 Dodge Demon Ad

Photos Courtesy: Fiat Chrysler Automobiles/Pinterest

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