Bond on a Budget: The 1970 Triumph Stag
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Bond on a Budget: The 1970 Triumph Stag

Bond on a Budget: The 1970 Triumph Stag

After my recent trip to London, which included a visit to the Bond In Motion exhibit, I’ve been thinking a lot about the cars featured in various James Bond films. You would be surprised how many of the cars you could buy, even if your budget isn’t hundreds of thousands dollars. I decided to begin a new blog series, entitled “Bond on a Budget,” to share unique options of Bond vehicles and how affordable they can be.

We start with a car I have always liked but don’t see too many of, the 1970 Triumph Stag. It is seen here in prototype form in the 1971 Bond film, Diamonds are Forever. You may remember the scene where the diamond smuggler Peter Franks arrives at passport control and is called into the office. Bond emerges, takes over Franks’ identity and his car. Bond then heads to Amsterdam and crosses the English Channel via a hovercraft.

The actual car used in the movie was a very early Stag and was also part of the Triumph Press Fleet. It sold at auction by Christies during a James Bond themed event in 1998 for £20,700, or $26,647.

How difficult is it to buy a Stag in 2017? Well, over 25,000 were made from 1970 to 1978 and all featured a 3-liter v8 engine. Today, the experts at Hagerty estimate the value to be somewhere between $12,000 and $20,000. Really nice ones could set you back as much as $33,000. Many of the early cars are plagued with problems, however, most of those issues were sorted out in cars built after 1973. Finding untouched, original examples that haven’t had the engine swapped for a GM v6 can be challenging.

I found this one listed for sale at European Motors Studio in Chandler, Arizona. It’s a 1973 original untouched, one owner. It has 39,000 miles and they are asking $25,995. Here’s the listing from Hemmings.

Bottom line: even though the Stag is not something you would want for a daily driver, it still makes for a fun and relatively affordable weekend car that was also featured in a pivotal scene of James Bond filmography.

Don’t forget to check out my Phil’s Morning Drive: Bond In Motion special episode:


Photos/Video Courtesy: United Artists/EON Productions/Hemmings/IMCDB/Phil’s Morning Drive

Phil’s Morning Drive, a web series about cars, is now streaming on Amazon and YouTube. You can also follow this blog on Apple News

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